The qualification steps
- Organising your customers’ and other contacts’ files (name of the contact, his email address, direct phone number),
- Targeting potential contacts in accordance with their field of activity, number of employees, sales’ results, organisational structure…
- Identifying particular media to send press releases for special events.
This first step may be time consuming and tiresome but is essential for an efficient marketing communication or telephone prospection. In the end it makes for considerable time and cost savings.